David Lewis Talking Tech & Audio

Apple’s ecosystem taking 1st place for making things easy

I’ve tried, I’ve honestly tried but it’s SO tough to break free Apple’s ecosystem – it’s a phrase that gets trotted out regularly and almost gets glossed over…but I’m here to tell you that it’s an actual thing. As you’ll probably know a month ago I added to my hoard of Apple gear when I […]

The amazing M3 iMac – 1 month later

I happen to love it, but is it right for you? I’ve pretty much been using the M3 iMac solidly since it arrived just under a month ago – and on the whole, I’ve been delighted with it – but would I recommend it to you probably…but I’ll come back to that a bit later […]

Apple and the Pro fixation…3 BIG letters…

Pro this and Pro that…but what does it all mean? Apple loves to have categories and places for everything – there are the so-called consumer-level Macs and devices and then the time-honoured Pro machines. But what does Pro represent? At the latest event, the Scary Fast Event Apple resigned the much-maligned 13-inch MacBook Pro to […]

iMac and it’s 360-degree lifecycle

iMac is back with another new lease of life – but what’s next? iMac – one small word that conjures up so much thought and emotion. I don’t know why, but whenever I go to an Apple Store the first thing I always check out are the iMacs on display. To me they define Mac […]

Apple’s 1st round win – RCS is FINALLY coming to iPhone

So it’s finally happening – or is it? A week is a very long time in the tech space – and this week is no exception – with Apple is never far from the headlines Apple has just seemingly made a massive announcement in regards to its messaging platform – but is it just Apple’s […]

M3 Apple silicon has a BIG problem!

I’m betting there are a few headaches at Apple Park… 3 years ago Apple changed the rules for what we had come to accept as the norm – as the rules. But has Apple silicon turned out to be a massive problem for them? I have three Macs in my studio which span the history […]

iPhone 15 is STILL the beating heart

It’s so easy to take for granted just how big the role the iPhone plays in my days On the face of it, yesterday was just another normal Sunday, but you know what struck me…just sitting there quietly through the day was my iPhone 15 Pro Max just doing its thing and making the whole […]

Shot on iPhone 15 Pro Max – REALLY!

And still the story rumbles on It wasn’t even an iPhone event! Scary Fast was a pure Mac event, yet somehow the iPhone has become the star of the show. I watched the event live through to the final pan-up as Tim Cook said his farewells and that is where the bomb was dropped – […]

M3 iMac – brilliant but is it in danger?

My new iMac arrived yesterday, and I have some concerning thoughts about it’s future I’ve written recently about my love affair with iMacs and yesterday’s arrival of my latest one the M3 iMac so far hasn’t disappointed me – in fact, it left me buzzing. After Apple’s latest event, most people seemed to be taken […]