Form or function – what is Apple’s 1st ambition? Will it be for the best?

With Jony Ive now a name in Apple’s history books, what are Apple? Are they still design led, or is Apple silicon now more important? Think different Since the companies’ inception in April 1976, that strap-line has been at the core of Apple’s heartbeat. Apple has always prided themselves on design, creativity, and an unorthodox […]

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