M4 iMac – buying a brilliant Mac on a budget

The iMac remains as iconic as ever but is it the right Mac for you? The latest M4 iMac is one of the best-value Macs that Apple currently offers. It also has that ‘mass appeal’ and probably remains the most recognisable of all Macs. Ask someone who is not a tech nerd to describe a […]

iMac 24 & Mac mini M4

Apple’s October 2024 event & what’s about to CHANGE? The iMac is 26 years old – that’s right we first saw it in 1998 which suddenly makes me feel very, very old! Of course, technically it has come a long way but for some curious reason this Mac still has a place in our hearts […]

Mac at 40 – is the king dead or as strong as ever?

The Mac had a milestone birthday this week – but what is its future? The Mac – Apple’s long-standing iconic machine turned 40 this week, and against all odds, it’s looking better than ever. But its existence over those four decades has been far from plain sailing – it’s taken some tough knocks for sure […]

iMacs 25 years on – why do we STILL love them?

More than any other Apple device iMacs seem to be the one that steals our hearts…but why? Last year at Apple’s Scary Fast event Apple gave us the next iteration of the iconic iMac. Now packing the latest M3 Apple silicon architecture it has recaptured our hearts all over again. I bought one – and […]

M3 iMac & Apple silicon – a creator’s dream!

Apple silicon is still breaking the rules 3 years on… Not long ago, Apple shook up what we had come to expect as the norm from our desktop or laptop Macs. Once upon power had equated to being plugged in, tethered to a desk with large, heavy chunky machines. Asking them to carry out even […]

iMac – my 1st BIG love affair

I have much to thank and blame iMac for. Let’s take a stroll down memory lane… You always remember your first love right…where you met and those first moments together – well that is how it was for me and the iMac. I can remember where I bought it, the day of the week and […]

Apple’s ecosystem taking 1st place for making things easy

I’ve tried, I’ve honestly tried but it’s SO tough to break free Apple’s ecosystem – it’s a phrase that gets trotted out regularly and almost gets glossed over…but I’m here to tell you that it’s an actual thing. As you’ll probably know a month ago I added to my hoard of Apple gear when I […]

The amazing M3 iMac – 1 month later

I happen to love it, but is it right for you? I’ve pretty much been using the M3 iMac solidly since it arrived just under a month ago – and on the whole, I’ve been delighted with it – but would I recommend it to you probably…but I’ll come back to that a bit later […]

Apple and the Pro fixation…3 BIG letters…

Pro this and Pro that…but what does it all mean? Apple loves to have categories and places for everything – there are the so-called consumer-level Macs and devices and then the time-honoured Pro machines. But what does Pro represent? At the latest event, the Scary Fast Event Apple resigned the much-maligned 13-inch MacBook Pro to […]

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