Lifelong creator talks double fisting

On this episode Alex & I are joined by Pete Matheson and boy, do we get down to business!

We chat about how important it is to be business-minded when setting up a YouTube channel and having a strategy in mind. Then we go through the monetisation process, AdSense, sponsors and the Amazon Affiliate program. 

As Pete’s business and channel has grown he has found a huge benefit in outsourcing too. He has a team working with him now and pulls back the curtains to let us know how that helps and the benefits of it to him.

Artificial Intelligence gets our attention and we look at the benefits it can have for a creator. And then we talk about contracts and how important they can be working with sponsors.

00:00 Intro

01:30 Watches & stuff going off on your wrist

09:30 Treating YouTube as a business

17:15 Amazon Affiliates program

23:00 Hiring help

31:00 Thumbnails & timing of video releases

35:00 The benefits of AI for creators

45:00 Planning ahead with your titles and thumbnails & A/B testing

52:40 Contracts with sponsors & integrated videos

61:00 Making sure to get paid by sponsors

69:00 Dealing with the embargo!