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This week the lads have a special guest. Rising YouTube star Samuel Nam jumps on the pod to talk about his YouTube journey and his greater purpose for making content on the platform beyond just reviewing tech. He shares insights into his process, gear and overcoming his anxiety about posting his first video.
The boys then get into quite a long discussion about working with sponsors and how the current landscape of sponsorships is getting harder due to bigger creators buying views and inflating numbers.
YouTube also has released a new product, the boys discuss 3-minute shorts and the impact they could have on a channel.
All that and more on this week’s Minus Sixteen!
Get in touch: david@talkingtechandaudio.com
00:00 Intro
01:35 Sam and his YouTube story
09:20 How sponsors change everything
13:15 Sam’s filming schedule
18:20 Daniel talking about the YouTube skippable ad hack
25:30 Sam’s way of incentivising advertisers and sponsors
30:50 How Daniel & Sam first met
37:25 Keyword search, titles and content
40:00 Outsourcing thumbnails -and how not to overthink them
44:25 A/B testing
50:00 The art of great titles
53:30 Nailing the first 30-seconds
55:20 3-minute shorts – do they make sense?
61:00 David’s rap tribute
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